How to Сhoose a Reliable Affiliate Programme in the iGaming Industry

iGaming offers the most profitable affiliate programmes, generous payment models and unlimited growth potential. Choosing the right affiliate programme will determine whether your traffic will generate a stable income. A good affiliate programme becomes your ally, a bad one becomes a problem. Let's figure out how to choose a reliable gambling affiliate programme and not make a mistake with offers, especially if you are taking your first steps in arbitrage.

What are Gambling and Affiliate Programmes?

iGaming is a broad concept that includes all online gambling products. It is often divided so that gambling is a separate vertical that includes games of chance: online casinos, slots, crash games and others, while betting is betting on sports and events where the outcome is based on analytics, statistics, player form, etc. The entire industry is huge: millions of players, hundreds of brands, thousands of offers. Sometimes gambling refers to all of iGaming – it all depends on the source of information. In this article, we adhere to the classic division – we consider gambling as a separate vertical within iGaming in order to more accurately convey the characteristics of each niche.

To attract new users, platforms collaborate with webmasters and marketers through gambling affiliate programmes. The concept is straightforward:

1. You bring in players through advertising, SEO websites, Telegram channels, streaming, social media, or any other traffic source.
2. The casino/bookmaker receives a deposit or activity. You receive a reward: one-time or ongoing, depending on the revenue model.
3. An affiliate programme is an intermediary between the arbitrageur and the advertiser.
   

It issues unique tracking links, records player transitions and actions, displays statistics: clicks, registration, deposits, retention, calculates rewards, and provides communication and support. A good affiliate network helps you select gambling offers, increase traffic and avoid mistakes for beginners.

Gambling and Affiliate Programmes: How to Earn Money?

There are three key earning models in gambling, but it is important to understand not only their essence, but also the nuances that affect profits in real work.

CPA (Cost Per Action)

A fixed payment for a player who has performed the required action – usually, made their first deposit (FTD – First Time Deposit). What is important for a beginner to know:

• The cost of CPA varies greatly in different geographies. For example, Europe and Canada offer high rates, while Asia and Latin America offer lower rates.
• Affiliate programmes are increasingly introducing qualifications – requirements for player activity in order for CPA to count (deposit of a certain amount, bet, verification).
• The traffic source is critical for this model. Affiliates may reject traffic from prohibited sites or restrict certain formats (e.g., incentivised traffic).
  

When you connect to an offer, always check with the manager: which sources are allowed, which formats are prohibited, are there any geo restrictions, do you need to pre-approve creatives.

RevShare (Revenue Share)

A percentage of the casino's net profit generated by your player. Programmes offer 20-50%, sometimes more.

What a beginner should consider:

• RevShare is not instant money. The first payments may be made in 1-2 months.
• Income is influenced by indicators such as the player's LTV (lifetime value) and retention – how long they remain active.
• Some affiliate programmes still use the Negative Carryover rule. If a player wins big and ends up with a negative balance for the casino at the end of the month, the arbitrageur must first ‘cover’ this loss with future profits in the following month. Reliable programmes offer ‘No Negative Carryover’.
  

This format of earning money in the gambling vertical is ideal for: SEO, Telegram channels, streamers, bloggers – where players come with maximum engagement.

Hybrid (CPA + RevShare)

Combined model: you receive a fixed payment and a percentage of the player's profit.

What is the real value of this format?

• This model reduces risks: even if the player is not active for a long time, CPA already covers part of the costs.
• Hybrid is often used by advertisers who are confident in the high retention of their players.
• The terms of the hybrid model may vary depending on the quality of traffic – the affiliate programme may increase RevShare or reduce CPA after initial testing.
  

It is suitable for webmasters who want to combine fast payments with long-term income. But it is important to understand that the hybrid model is not available to everyone. Without experience and good results, this model is usually not available.

How to Choose a Gambling Affiliate Programme for a Beginner?

For a beginner, the affiliate programme market may look like a huge supermarket where everyone offers ‘the best terms,’ ‘high rates,’ and ‘instant payments.’ But experienced webmasters know that there are often nuances behind grandiose promises. In order not to fall into a trap and start working effectively, it is important to rely on proven criteria.

Ratings and Reviews in the Community

First of all, always check what people are saying about the affiliate programme on forums and how often problems with payments or statistics are mentioned. If the network has a history of delays, managers disappear or conditions change dramatically, it is better to walk away. In gambling, it is important to work where you will not be let down.

Honest and Transparent Statistics

A reliable affiliate programme shows everything without filters: clicks, registrations, deposits, repeat actions, retention rates, and RevShare income dynamics. If statistics are limited, data is updated once a day, and more detailed metrics are only shown on request, this is a red flag. It is important for both beginners and experienced arbitrageurs to see the full picture in order to understand which offers convert better.

Payment Terms

This is one of the most practical and tangible criteria. Look at: the frequency of payments (every week, every two weeks, once a month); the minimum withdrawal amount; the availability of popular withdrawal methods: cryptocurrency, bank cards, Skrill, Neteller; commissions – some affiliate programmes charge 3-5% for withdrawals. The simpler, faster, and more stable the payments are, the more comfortable it is to work.

Level of Support and Adequacy of the Manager

For a beginner in gambling, the opportunity to consult with a manager is very important. A good operator helps you select offers for your traffic source, suggests relevant geos, warns you about changes in conditions and helps resolve disputes based on statistics.

Quality of Offers and Brands

Even the best network won't help if the casino doesn't convert. Pay attention to the quality of gambling offers: the presence of licences, localisation, popular payment systems, support, the popularity of the casino in the desired geo and its honesty – the absence of complaints about non-payments to players. The stronger the brand, the higher the conversion.

Permitted Sources and Affiliate Policy

Before you start, make sure that your traffic source is exactly right. Each affiliate programme has its own internal rules. If you violate them, the offer may be disabled and payments frozen.

Casino Affiliate Programmes: Main Advantages

Working with affiliate programmes in gambling attracts webmasters with its stable profitability and broad opportunities for growth.

Key advantages:

1. High rates and margins. CPA payments in gambling are higher than in most other niches, and RevShare models allow you to earn income for months.
2. A wide selection of offers and geos. Europe, Canada, LatAm, Asia – you can test markets of varying complexity and traffic costs, choosing the right option for your budget and experience.
3. Flexibility of traffic sources. SEO, social networks, Telegram, streaming, TikTok, Facebook Ads, Google Ads, push notifications, teasers and other formats work in iGaming.
4. Ready-made infrastructure and support. Affiliate programmes provide landing pages, promotional materials, smart links, tracking, analytics, and personal managers who help you avoid mistakes at the start.
5. Transparent analytics. In gambling, the data is very accurate: it's easy to see clicks, registrations, deposits, retention, and real profits from offers.
6. Constant development of the industry. New products, mechanics, bonuses, and formats are constantly appearing, opening up fresh entry points for arbitrageurs.
   

Working with affiliate programmes in iGaming is a combination of high profitability, convenient tools, and unlimited opportunities. Here, it is easy to test different approaches, select comfortable traffic sources, and gradually build a stable income system.

How Do Affiliate Programmes Work?

Affiliate programmes work according to a simple algorithm: from your traffic to casino profits and the calculation of your reward. Let's take a look at the process step by step.

Step 1. You choose an offer and receive your tracking link.

The affiliate programme provides a unique link that it uses to determine where the player came from, who brought them, and what payment model you have connected. This is the basis: without tracking, no advertiser will be able to count the player.

Step 2. The user clicks and is taken to the casino.

The affiliate programme records everything: clicks, registration, deposits, gameplay. Every action is reflected in the statistics, which you can see in real time or with minimal delay.

Step 3. The brand gets the player and the revenue.

The casino earns money when the user places bets. If they are active and play regularly, the brand is satisfied and the affiliate programme is interested in continuing to work with you.

Step 4. You receive remuneration according to the selected model.

The affiliate programme credits the money automatically, based on real data.

Step 5. The network processes statistics and makes payments.

It monitors traffic quality, filters suspicious activity, and approves payments.

An affiliate programme is a system that takes care of all the technical aspects: tracking, statistics, calculations, and support. Your task is to bring in quality traffic. The affiliate programme will do the rest.

What are the Risks of Working with Affiliate Programmes?

Some of the most unpleasant moments: delays in payments and distortion of statistics. Sometimes affiliate programmes can delay withdrawals, citing internal checks, technical problems or suspected fraud. Not all networks play fair: sometimes clicks are ‘lost’, registrations are not counted, and FTDs suddenly disappear from reports.

Each network has its own restrictions. Find out: what creatives can be used, which sites are prohibited, whether advertising materials need to be approved in advance. Newbies often break the rules accidentally, simply because they haven't had time to read all the terms and conditions. The result can be unpleasant: the offer is disabled and payments are put on hold.

Working with unreliable or unlicensed brands is also a risk. If a casino does not have a licence, does not retain players well, or changes the terms and conditions ‘on the fly,’ this immediately affects your payments: conversions drop, traffic burns out, and it becomes impossible to predict income.

We have already talked about such a disadvantage as Negative Carryover. This is especially painful for a beginner: one lucky win by a user can wipe out the entire RevShare and knock you off track for a long time.

That is why it is important to choose affiliate programmes with transparent rules and an adequate policy for working with players.

TOP Best Affiliate Programmes for Gambling in 2025

To reduce the time spent searching for partners for beginners and provide guidance, we have compiled a selection of reliable and effective affiliate programmes that are well-established and suitable for different traffic formats. Take a look at:

1. Bet365 Affiliate Programme.
2. William Hill Affiliates.
3. LeoVegas Affiliates.
4. Casumo Affiliate Programme.
5. Videoslots Affiliate Programme.
   

Each of these options offers a proven platform with strong brands, decent rates and support. However, even with top programmes, it is important to approach arbitrage consciously – choose offers that suit your traffic, monitor the conditions and follow the rules.