Native advertising as future

Many remember the old days when you could stuff any famous influencer into an ad - and the leads flowed in, and the envelope went off scale. At the start, when networks like Facebook only gave the opportunity to run ads - everything worked.

Now times have changed: in the heads of our potential leads - a bunch of patterns of what an ad looks like. They are no longer so driven by clickbait, because they have seen a thousand of your offers like Quantum. And no, just changing the name does not help.

What definitely helps is a change in approach, and today we will talk about this. About native.

People are no longer driven by the banner "100500% profit using the Quantum AI platform", but when a person reads an article about how a farmer from Boston made 5000 pounds of profit per month using AI - it can already affect them.

The article is easy to read, conveys a real user experience, and most importantly - creates trust. We do not pressure a potential lead - we warm them up with a story, and this warm-up often leads to action better than pressure. We do not sell - the lead buys itself.

I think many have already had an association with the so-called “scandal” approach - when we create a native story in which a well-known publication publishes content about an influencer who advertised our platform. The task of this approach is to warm up the lead as much as possible.

Native advertising does the same thing, only better: we did not show the ad to the lead, but he found it himself. A smooth approach, showing it in the most relevant places - this increases the chances of engagement and stimulates the action we need.

The basic structure of native advertising:

Native advertising is a well-thought-out script that looks like a blog/article/personal user experience.

The script should be restrained, not to sell directly, but to intrigue. The article itself describes the experience of a person - everything is like in life: without exaggeration and sky-high promises.

What should be in a good native ad?

Intriguing headline

A story from an ordinary user

User experience

Soft Call to Action

Here 

you can see examples of successful use.

Why is it the time for native ad right now?

People's banner blindness is growing, as is our CPM :)

They are tired of constant intrusive advertising, and against this background our article looks like an outlet.

In addition, potential leads believe more in what they have found themselves, rather than in what has been imposed on them.

Vertical restrictions? Minimal. Do you want crypto - please. Nutra? Easy. Even gambling will work if there is a natural presentation.

In today's world, where advertising is suspicious, native advertising is your way to bypass the user's armor. Your task is to present the information correctly, and the ice will want to register itself.