Underestimated traffic sources

Traffic arbitrage is an extremely broad concept, as there are many approaches to attracting traffic. However, in 90% of cases, arbitrage comes down to three main platforms: Facebook, Google and, more recently, TikTok. What if you try to occupy a niche with less competition, which not every second person is pouring? Sometimes it is in such niches that you can find a real treasure, you just have to start digging. And it is about these places on the map where it is worth digging that we will talk.

Search engines

Yes, everyone pours Google, because it takes 92% of search traffic. But who takes the other 8% of the market?

Bing 2-3%, Yahoo 1-2%, Baidu 1-2%, Yandex 1-2%, DuckDuckGo - 1%, Ecosia 0.5%.

Each of these sources has its own advantages and is ideal for niche traffic. Ecosia — spends a certain percentage of its profits on planting trees, so wouldn't this search network be ideal for selling eco-friendly goods, with a focus on this? DuckDuckGo — values ​​anonymity, selling gray services or goods through this network, at first glance, is logical. I think you get the point, sometimes it's worth trying a non-pop source and getting more profit from it than banging your head against the wall wondering why clicks are so expensive. Because it's obvious that in each of these networks clicks will be cheaper, and therefore advertising in general. The conversion will also be: somewhere better, somewhere worse, and somewhere the difference in results can be colossal. Then I can only congratulate you - you've found a treasure.

Social networks

People mostly sit on Instagram, Facebook, TikTok, but this list does not end there. X (Twitter before Musk took it), Reddit, LinkedIn or Quora are not as popular, but they are no worse in terms of traffic. Yes, you have to learn to work with it, there is not as much information as on Facebook or others. But a dollar between your buttocks and the sofa will not fit, try to test it and get a profit from it. Because believe me, there is money there, a lot of money, so have time to grab your piece of the cake, especially since there are not as many mouths as if you were to pour on Facebook.

Video platforms

Yes, imagine, there is not only YouTube. I am sure you have heard of Dailymotion, but did you know that it is a platform with the same concept as YouTube, only with a ten times smaller audience? And have you watched videos from Veoh? They are there, and there is advertising there, you just have to take it and run it.

I will single out Twitch separately - although the platform is popular, few people use it for advertising, and the opportunities here are wide.

Taboola and Outbrain are whales in the world of native. But the native advertising format itself is not so common in traffic arbitrage, and this is very in vain, because this type of advertising can offer high conversion.

Podcast platforms

During the coronavirus pandemic, not only Netflix grew several times, but also almost all podcast platforms. But you may sometimes listen to them yourself, then you probably noticed advertising on Spotify. Do you think many people there are trying to advertise in your arbitrage niches? I think not, so this is a great opportunity to fly into a half-empty auction, to show everyone who is here.

Apple Podcasts and Google Podcasts also deserve attention, choose what suits you best and test it out.

The best approach is not to be afraid to go beyond the usual and test new sources. Where someone does not see potential, someone is afraid of not understanding, you will be able to earn capital. Believe in yourself and get to work!