Landing Page That Converts

Affiliates love to whine about no conversions. The sales team sucks, the GEO is "dead". But at the same time, they keep running the same landing for months, sometimes even years. The truly cracked ones? They still believe in the magic of the good old 2022 template.

And sure, it’s nice when you can just filter offers by CR in your tracker and find something working.
But what if there’s nothing better, and your budget’s getting torched?

Exactly — you build your own landing. One that actually works.
Not the one that just looks nice. The one that actually brings results — not just leads, but deposits.

THE BASICS

The most fundamental element of the landing — the headline.
Very often, when a preland/landing starts burning out after getting hammered with tons of traffic, you can just change the headline — and that’s it, it breathes for a couple more weeks. Why does this work? Because 85% of readers bounce right at the headline stage, and it has to grab.

Here’s a solid example of a headline that works and is common on current landings:
“Invest $250 and earn from $1015 to $2230 per day using the same AI system trusted by thousands of investors worldwide.”
And here’s an example of a headline that doesn’t work. You’ll feel the difference:
“Make money trading cryptocurrency with over 10,000 happy platform users Quantum AI.”

Registration form

If the lead’s already on your landing — they’re still hot. They don’t really need more info; they need all doubts cleared — or at least, don’t plant any new ones. So don’t hesitate to slap the registration form right on the first screen. Our job is to collect the lead, not dump as much info as possible.

In general, the more info — the more chances to screw it up and create new doubts. That’s the path of the samurai, but definitely not of an affiliate.

Social proof

People are social creatures, and it’s normal for us to invent our own authorities. A block where 2–3 locally known figures act as ambassadors of your brand always looks appropriate — because it doesn’t raise new doubts, but instead highlights opportunities. It signals that famous people trust your project, and leads trust them.

Elon Musk? I’m not saying he doesn’t still work. But do you seriously think that in 2025 he’s still the best choice? Time to move on.

Same here — the success story block.
Basically, it’s just testimonials from satisfied clients. But it’s better if the text doesn’t just talk about success — it should target your lead’s pain points and close them.

The “How does it work?” block

And yeah, let’s be honest — even in the “best” investment projects, the user needs at least a minimal explanation of how this thing “works”. Not because they really read it, but because they need the illusion that “I figured it out.” So don’t pour water, don’t dive into some technical schizophrenia about algorithms. Just give them logic they can read and nod to. They don’t need to understand everything. And trying to make them understand is a mistake.

In 99% of cases, the flow looks like this:
You register, deposit money, turn on our platform, chill on the beach = profit. That’s it. The user should feel like they’re not risking anything, and the system does everything for them.

Tech side

Simple stuff here. The site must load fast, have perfect mobile responsiveness — since most opens will be on phones. The registration form must have input masks to prevent leads from submitting fake data. Also, don’t forget to add a favicon and proper page title for extra trust.

A landing is a nice-looking page, your personal salesman working 24/7. You can blame the call center a hundred times for not closing your “good traffic” — but if your landing doesn’t convert, you’re just draining money.

What do you do? A normal landing. Not the perfect one. Not the prettiest. Just one that works — and brings profit. Sure, you might not hit the mark on the first try, but you can always run traffic in a split across a few landings and find the one that delivers.

For the extra curious, there’s Hotjar — a service that shows you where your leads click, heatmaps, etc. Helps figure out where your landing is leaking. The key is just to do. Spying is cool, but someone else’s lander works for their traffic. Yours will work for yours.