Automation in arbitration

Time is money, everyone knows that. Automation is extra money, because it significantly reduces the time required for a particular task, for example, scaling. In this article, we will talk about tools that really speed up the execution of basic tasks in arbitration.

So, the basics.

There are teams where buyers do everything - and creative, and maybe lands, and accounts are farmed/bought/waited for, etc. What is the efficiency of a buyer of such a team? From the point of view of a greedy employer - high, but real efficiency is questionable, because such a person needs almost a week to do the same task that a person in a normal team with distributed tasks would complete in a day.

Okay, but you are not a beginner, you are 95% likely to work in a team where responsibilities are divided properly. How can you improve your work?

Autofill, if you need to fill from 20 accounts daily. Yes, Dolphin is not only an antique, but also an auto-filling service that has been successfully working for several years. FBtool? Also suitable. There were times when I used these services, now it is enough for me to launch several accounts to spend from 10k daily, accordingly there is no need. But if, for example, you fill gambling with budgets of 20 for companies and do it en masse - auto-filling is simply critical here.

Chap GPT / Grok

What does a media buyer mainly spend time on? On fillings and control? No, for an experienced buyer this is done automatically, but what he needs to do is to create a new connection, analyze and edit the old one. So, who has not yet had time to appreciate the power of AI to perform these tasks and simply search for information faster - you are welcome.

You enter the name of the product, for example, some kind of cream for joint pain with a request for text options for the creative, title options and what should be on the creative itself and you get these variations literally in a minute.

Instead of thinking for 2 hours about "how to submit this offer" - GPT gives 10 options per minute. Yes, 9 will be garbage, and the 1 that you will more or less like will be raw, but they suggested it to you, and you didn't waste hours on "thinking". Of course, this is not a replacement for a buyer, but at least +20 to your IQ.

Creatives

What really saves time and nerves is AdCreative.ai and Sora.ai . Of course, there are a bunch of services that perform the same tasks, and if you use another one - it's completely okay. The main thing is that it performs the task. You just throw in an offer, write what you want to see, and get a pack of banners in a few minutes. You get raw options, choose the best ones, make edits, and so on several times. As a result, in 10 minutes you get a creative that you would have spent hours on yourself, and your creative person would have spent half an hour on) AI gives you speed of execution, but without a competent technical specification, it won't work, it's still up to you.

There are no special advantages of such services over good designers. BUT - if you need to give a technical specification to a designer during his working hours, then these services are ready to execute your technical specification at least 2 minutes before the deadline)

Analysis

Yes, you can have both CRM and a report from Dolphin, and in general everything is visible. When there are five campaigns, this is more than enough. But when there are already a hundred of them, and something is pouring out of each one, then a simple "look at the cab" is not enough. You don't just need to see what works - you need to analyze what to work with next, where to increase the budget, and what to stop, where to change the creative, etc. And when there are simply not enough UTMs, or analyzing this information takes too much time - Looker Studio comes to the rescue.

This is a data aggregator that pulls data from both Facebook and CRM and Keitaro. You set it up once and use it, if necessary, you connect additional accounts, for example FB, when you scale up. Of course, if you spend up to 10k daily, such a solution will be redundant for you. But if the number of campaigns exceeds 100, it will be difficult to keep everything in your head, and the ability to see all the data in one place is no longer about convenience, it's about clarity.

In summary - automation in arbitration is not just a trend, but a necessity that saves nerves, time and money. Don't be afraid to test new services, look for what works for you and your team. The main thing is to constantly improve processes, and the results will not take long to come.