Catchy creative - how?

Now let's talk about how to make creatives that really attract attention - even from our leads overheated by advertising.

The first thing you need to understand: creatives that attract attention and creatives that convert are often different things.

Therefore, before launching a campaign, you need to clearly define the tasks of the creative.

1. To interest, give maximum information and get a click.

These are about "warmer" creatives, where you already tell something essential: the advantages of the platform, a success story, an honest review, etc. These are almost always video creatives.

2. Just attract attention, cause a click - and then let the pre-land + land filter our traffic.

Here our goal is cheap CPC, high CTR. It is quite possible to keep the CTR 5%+, if done correctly.

If we are talking about option 2, that is, clickbait creatives:

Everything is simple here, the main thing is to arouse interest, even through manipulation.

For example: a photo of our person with a "Play" button (as if it were a video, but it's not) - works on an automatic click reaction.

Photo + clickbait text, like:

“This is the end of her career. She didn’t know the camera was still running.”

(adapt the text to your niche/story)

You play with the format, test designs, colors. But don't forget: high CTR is just the beginning. If the lead price for a specific creative is ok, but the conversion is weak - test the next creative.

If we are talking about 1 approach, then this is higher-quality content that should build trust + provide information, pre-warming the lead. Most often, such creatives show: platform reviews, cases, reviews. And I will separately highlight deepfakes - videos where your person tells your text from 1 person. In recent years, this is probably one of the best advertising options for crypto. Of course, a deepfake must be made with high quality so as not to arouse suspicion. The main thing is to think through the plot so that it looks as natural and believable as possible. Yes, although the quality of deepfake has increased significantly in recent years, AI is not standing still, but people have already gotten used to them and are much more picky about such videos. To reduce the initial distrust, you need to combine elements of a deepfake, + elements of your video, or, for example, add an interviewer, before the main text. So that it looks like a journalist is passing the word to your person who will then talk about your wonderful offer, and how everyone needs to take part in this limited offer)

Bonuses to increase clickability:

News logos

If your pre-land is made as a news resource, insert the logo of BBC, CNN (of your publication that you use in the pre-land). This adds "weight" - people trust the media.

Running line

Yes, the same as in your newsletter, it also increases trust + the text on it briefly tells what your video is about.

Bad quality

And what, I think everyone noticed that often ugly creatives work better. Why? Because they look more realistic, like merged content. Important: here we mean an imperfect picture, not just a terrible design)

In conclusion: creative should perform a specific role for a specific funnel. This is not an art design competition, not a competition of who is more creative, it's about whether your bundle works in plus, or you are again pouring the budget into your "cool design". Don't fall in love with your ideas, test, analyze, and so on in a circle.