Top 8 tools in arbitrage

Top 8 tools for an arbitrageur

Nowadays, arbitrage is not only about creativity, it's about methodicality, analytics and consistency. And to be methodical in your actions, it would be nice to have a constant set of tools that help you scale, test faster and make fewer mistakes.

In this post, I have collected the top 8 tools that a media barista really needs to work, in order of importance.

I will say right away that if you are not a beginner, you can immediately scroll to point 5).

1. Antidetect

No matter what advertising sources you deal with, what vertical you work with, antidetect is the foundation of the foundation in arbitrage. Because in 99% of cases you will use dozens, hundreds of accounts, and in order for them to work as they should, not get banned for using the same IP/user agent, you need antidetect. Each profile has a separate IP, cookies, user agent, type of space - all this is necessary for safe work. Currently, the top antidote is AdsPower/Dolphin, of course, there are a bunch of other good solutions, but by choosing these 2, you guarantee yourself stable work without "maybe my FB user agent is smoking?..."

2. Trackers

Here we are talking about Binom/Keitaro - stable market leaders in traffic arbitrage. Trackers are needed to monitor traffic, to understand where clicks/leads/deposits come from, to segment and analyze this information so that the work is systematic. In addition, now trackers act as a cesspool. I don't even remember when I used a third-party cloaking service, because the filters in the tracker are enough to perform this task. And 3 years ago, a similar article would definitely have included a paragraph about cesspools... Everything is dynamic, but trackers are forever).

3. Spy services

Don't have 100 hryvnias, but have 100 "friends" with their ideas for your advertising. Don't have that many friends? Not a problem, but you have a bunch of people who, without wanting to, will show you their ideas for your advertising. Yes, often just copying someone else's advertising is a non-working strategy (and sometimes a working one), but you can analyze what is shown at your request, what format is in trend, who is shown and what approach is used. And knowing all this data, do your own thing, not at random, not just "because I think so", but because it works for someone, and with a high probability it can work for you too. Buyers still use AdSpy/Adheart, or vertical partnerships, for example, for crypto it is SpyOwl.

4. Intelligent assistants

The buyer spends the main intellectual resource not even on launches and traffic control, but on generating new connections, because you need to come up with both creative and text for the pre-land/land, or better yet, several variations of them at once. That was the case once, and that is the case now. However, times have changed, when the process has stalled, there is no strength left to think, neurons can come to the rescue, which will help generate new ideas (of dubious quality) or improve yours (they do this quite well). Everything is extremely dynamic in the AI ​​industry, but now the market leaders are Chat GPT, Gemini, Grok. Modern arbitrage without them is like chopping wood with an ax when you have a chainsaw. The essence of the process does not change, but it reduces time.

5. AI for creatives

Of course, you have a designer, and you order creative from him. But your designer's toolkit also includes various AI tools, or do you think he's giving you dips? Of course, you don't need such an extensive arsenal, but at a basic level you should be able to use them, in case of urgency, or the same designer is busy. It's also hard to guess what will be relevant in a year, so I'll just write what I use: Sora, MidJourney, AdCreative.ai.

6. Project management service

I use Trello, but there are many other services on the market for the same needs (Asana, etc.). At the buyer level, you set tasks here, plan your work in advance. At the team leader level, you see who is doing what, adjust plans, monitor processes in general. Analytics is no less important - on such platforms you can collect data to assess the effectiveness of the team.

7. Organizer

Order on the table - order in the head

Whether you are a novice or a seasoned professional, being organized is extremely important. The ability to not only analyze, but also summarize information/tests and conclusions based on them is a skill that will EXACTLY make you better over the long haul. So how can you give up a tool that is guaranteed to improve your skills? Personally, I use OneNote, but there are other good services with similar functionality among the market leaders, such as Notion.

8. Tool for analyzing user behavior

After launching traffic, it is important to understand what is happening on your site at the user level. To do this, I use Hotjar - a service that allows you to see where people click, where they leave the site without a request. This information is provided through a heat map + session records. This is a very cool tool for analyzing landing pages to make them as effective as possible. As a result, leads are cheaper, conversions are more due to an improved user experience.